5 Marketing Fails

the 5 worst marketing fails we saw last year & how we would have handled them A successful piece of marketing content can elicit a number of emotions. These range from desire, to trust, to engagement, to loyalty, to urgency of the “I need that thing NOW” kind. Executing successful marketing takes skill, practice, and …

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Which Business Structure You Should Choose

which business structure to choose for your company the four legal structures you can choose from So you’ve started a business! You’ve had to develop your offerings, brand name, brand identity, operating processes, website, packaging, and customer liaison process, and you haven’t even launched yet! Don’t worry, though. There’s just one more step to completing …

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10 Costs of Starting a Business

10 costs of starting a business the main expenses of being a start-up entrepreneur If you’re reading this blog, you’ve either taken the plunge to start your own business, or you’re considering becoming an entrepreneur. Firstly, congratulations! We know it’s a scary step even to consider, and the fact that you’re here means you’re already …

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Briana Michel: A Case Study

briana michel: a case study on facebook lead ads how strategic social media lead ads could work for your business When Briana approached the Dawning Digital team, it was with a pretty novel request, and we couldn’t wait to give it a go. Amongst other things, Briana helps companies source willing participants for clinical trials, …

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22 Businesses You Can Start From Home in 2022

22 online business ideas for 2022 work from home careers and side business ideas The past two years saw a massive exodus of the working population from their office spaces and into their homes, pajamas, and Zoom meetings. Now that world is getting (mostly) back to normal; many people are being asked to leave their …

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Tools & Trends for the Creator Economy in 2022

Tools & Trends for the Creator Economy in 2022 to help you get in on the action! Welcome back! If you haven’t read the first part of this blog, What is the Creator Economy? we suggest you take a look at that before carrying so you are familiar with some of the concepts we’ll be …

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What is the creator economy?

What is the creator economy? and how do you make it work for your brand? As somebody who uses social media, whether in a personal capacity, for your own brand, or as a digital marketer managing accounts for other people, you’re bound to have heard the term “creator economy.” This sounds exciting but perhaps a …

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