5 Marketing Fails

the 5 worst marketing fails we saw last year & how we would have handled them A successful piece of marketing content can elicit a number of emotions. These range from desire, to trust, to engagement, to loyalty, to urgency of the “I need that thing NOW” kind. Executing successful marketing takes skill, practice, and …

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Why This Meme Went Viral

atlas meme meme blog title featured image

& how to use meme marketing effectively “Viral content isn’t something that you can brainstorm and plan and have months’ worth of meetings over to bring to life. It’s responsive, triggered, and released at a specific time, whether it’s concurrent with real-world events or at the tipping point of a trend going mainstream. ” – …

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Which Business Structure You Should Choose

the four legal structures you can choose from So you’ve started a business! You’ve had to develop your offerings, brand name, brand identity, operating processes, website, packaging, and customer liaison process, and you haven’t even launched yet! Don’t worry, though. There’s just one more step to completing your brand setup process, but it’s a crucial …

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How to Come Up With a Brand Name

a guide to naming your business the smart way. When you read the word “Cher,” what image comes to mind? What about “Kanye?” Or “Adele?” We’re willing to bet most of you are on the same train of thought as we are. Maybe even in the same carriage.  So, what’s in a name? Well, it …

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10 Costs of Starting a Business

the main expenses of being a start-up entrepreneur If you’re reading this blog, you’ve either taken the plunge to start your own business, or you’re considering becoming an entrepreneur. Firstly, congratulations! We know it’s a scary step even to consider, and the fact that you’re here means you’re already braver than most people. Secondly, we’d …

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Briana Michel: A Case Study

briana michel: a case study on facebook lead ads how strategic social media lead ads could work for your business When Briana approached the Dawning Digital team, it was with a pretty novel request, and we couldn’t wait to give it a go. Amongst other things, Briana helps companies source willing participants for clinical trials, …

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22 Businesses You Can Start From Home in 2022

22 online business ideas for 2022 work from home careers and side business ideas The past two years saw a massive exodus of the working population from their office spaces and into their homes, pajamas, and Zoom meetings. Now that world is getting (mostly) back to normal; many people are being asked to leave their …

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Tools & Trends for the Creator Economy in 2022

to help you get in on the action! Welcome back! If you haven’t read the first part of this blog, What is the Creator Economy? we suggest you take a look at that before carrying so you are familiar with some of the concepts we’ll be covering in this blog. If you’ve already gone through …

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What is the creator economy?

and how do you make it work for your brand? As somebody who uses social media, whether in a personal capacity, for your own brand, or as a digital marketer managing accounts for other people, you’re bound to have heard the term “creator economy.” This sounds exciting but perhaps a little intimidating to the uninitiated. …

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New Years Preparations for 2022

your 2022 new years marketing guide We don’t think we speak for ourselves when we say 2021 has been one HECK of a year. From recovering from a global pandemic to understanding the new way digital spaces became primary marketplaces, to establishing the identities of new brands in a changed world, we imagine everyone is …

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