Trends, Social Media, Digital Marketing, and more!

How to do Pinterest keyword research?

Pinterest is an excellent social media platform to use for growing your business and increasing your sales. It reaches over 400 million users per month!! Yes, read that again… we said 400 million! Pinterest has an extremely high amount of monthly traffic and this is just one of its benefits for your business. To be

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Tools & Trends for the Creator Economy in 2022

to help you get in on the action! Welcome back! If you haven’t read the first part of this blog, What is the Creator Economy? we suggest you take a look at that before carrying so you are familiar with some of the concepts we’ll be covering in this blog. If you’ve already gone through

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What is the creator economy?

and how do you make it work for your brand? As somebody who uses social media, whether in a personal capacity, for your own brand, or as a digital marketer managing accounts for other people, you’re bound to have heard the term “creator economy.” This sounds exciting but perhaps a little intimidating to the uninitiated.

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New and unique business ideas for 2022

Backed by actual trends Every year, one of the most widely used search engines and social media platforms compiles data based on over 450 million people to create predictions for the year ahead. Pinterest has a unique perspective on human behavior because it tracks data on behavior, engagement, and searches. Its users use the platform

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New Years Preparations for 2022

We don’t think we speak for ourselves when we say 2021 has been one HECK of a year. From recovering from a global pandemic to understanding the new way digital spaces became primary marketplaces, to establishing the identities of new brands in a changed world, we imagine everyone is feeling like they had an intense

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The Ultimate Vintage Christmas Photo

We know digital marketing is all about what’s new, what’s hip, and what’s cool. However, we also know there’s nothing quite like holiday season nostalgia. Remember those warm, fuzzy feelings you had around the festive season as a kid? Or the late nights in matching pyjamas waiting for Santa? Why not allow your brand’s content

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Chronological Instagram feeds: what’s up?

Hot off the heels of platform chief Adam Mosseri’s US Senate appearance for improving Instagram’s user safety comes the announcement that the platform is reintroducing the option for chronological feed display.  Originally replaced in 2016 by algorithmic feeds, chronological feed functionality will be available as a display option as of early 2022. As a reason

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Marketing with Memes

10 Do’s & Don’ts You’ll be hard-pressed to find someone who hasn’t enjoyed at least one meme. Your best friend sends them to you at 3 AM, and they fill your social feeds. Your mom tries to show you one on her phone every time you visit. They’ve almost become a universal constant wherever people

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How to Evoke Happiness in Marketing

quick tips for joyful content! Everybody wants to be happy. The choices we make, the paths we take, and the people we surround ourselves with are all informed by the pursuit of joy. We share the joy in little jokes, memes we send on to our best friends, and the TV shows we love. There’s

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Social Media Content Clarity

by answering these key questions Have you been feeling stuck on social media? Struggling to post consistently? Feel like you lost (or never had) that spark of inspiration to share your content with the world? You’re not alone! This week during consultations and conversations with fellow entrepreneurs, I realized that what’s holding a lot of

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