The Complete Guide to Hashtag Research

It’s Time to Reach a Larger Audience Through Hashtag Research   Hashtags are an integral part of any social media strategy. Whether you’re using them to show the world that your brand is #goals or to help you sell more, they’re essential. Hashtags play a huge role in growing your social media following from 100

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Our Top 8 Real Estate Marketing Ideas

Real Estate Marketing: How to Sell More with 8 Simple Steps It’s no secret that the real estate market has had its few ups and downs over the years. In fact, if you’re reading this, it’s may even have given you a few gray hairs! Like most businesses, you have to have a solid marketing

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Breadcrumbing: Why Consistency is Key in Dating & Marketing

Millennials call it “breadcrumbing” but this phenomenon, or tactic, is anything but new. Even if you’ve never heard of the term, you’ve probably experienced it. To be honest, It wasn’t part of my vocabulary until last week. I was discussing my most recent “almost relationship” over a glass of vino with one of my best

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Perfecting Your Business Lingo

Your Business Lingo: How to Find it and How to Use it   At Dawning Digital, we tend to go on about the importance of a strong brand identity and brand voice. We only care about it so much because it makes a HUGE difference in your communication strategy.   Finding your brand’s voice and

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Gifs in Digital Marketing: How To Engage Your Audience in 2019!

Ah, gifs. They’re trending at the moment and now’s the time to capitalize on their success. Gifs help draw attention to your content while providing a quirky spin on the usual imagery that people are used to seeing. They’re incredibly popular and have dramatically taken over the internet. You’ve seen them, right? There’s this one

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Personalized Marketing in 2019

The Power of Personalized Marketing 2018 has seen a growth in Artificial Intelligence usage in marketing and the demand for relevant content. Long gone are the days of spam! Using data like spending patterns, trends, and insights, brands are able to dive in deeper to their customer needs than ever before. Personalized marketing goes beyond simply including

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A Guide to Creating & Targeting Effective Facebook Ads

  Facebook Ads for Tour Operators Travel content is SUPER shareable right now, which means tour agencies have an incredible advantage when it comes to Facebook advertising. They have the power to inspire travelers and to stimulate their inner wanderlust. They have content that people actually want to see and learn more about. But how?

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2018's Most Important Marketing Trends

It’s gotten to that time of year where we are evaluating our strengths and weaknesses, where we’ve gone wrong and where we can improve. Your marketing strategy is no different! 2019 is the chance you’ve been waiting for to kickstart your business with a bang! Never fear, we’ll catch you up on all of the

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Instagram Marketing

Instagram Marketing Instagram – it may seem like a simple social media app, but it’s so much more. It’s a discovery platform that provides those who use it correctly with an insurmountable reach. To give you an idea of its reach, over 1 billion people in the world use Instagram. What’s more, 38% of those

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Keeping Up with Artificial Intelligence

Artificial Intelligence in Digital Marketing Now, this article may sound like an episode of Star Trek or a scene from Back to the Future II, but artificial intelligence is here to stay and it is time to get to know your content marketing’s best friend. What is the Role of Artificial Intelligence in Marketing? Artificial

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