Breadcrumbing: Why Consistency is Key in Dating & Marketing

Millennials call it “breadcrumbing” but this phenomenon, or tactic, is anything but new. Even if you’ve never heard of the term, you’ve probably experienced it. To be honest, It wasn’t part of my vocabulary until last week. I was discussing my most recent “almost relationship” over a glass of vino with one of my best

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Perfecting Your Business Lingo

Your Business Lingo: How to Find it and How to Use it   At Dawning Digital, we tend to go on about the importance of a strong brand identity and brand voice. We only care about it so much because it makes a HUGE difference in your communication strategy.   Finding your brand’s voice and

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Gifs in Digital Marketing: How To Engage Your Audience in 2019!

Ah, gifs. They’re trending at the moment and now’s the time to capitalize on their success. Gifs help draw attention to your content while providing a quirky spin on the usual imagery that people are used to seeing. They’re incredibly popular and have dramatically taken over the internet. You’ve seen them, right? There’s this one

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Personalized Marketing in 2019

The Power of Personalized Marketing 2018 has seen a growth in Artificial Intelligence usage in marketing and the demand for relevant content. Long gone are the days of spam! Using data like spending patterns, trends, and insights, brands are able to dive in deeper to their customer needs than ever before. Personalized marketing goes beyond simply including

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A Guide to Creating & Targeting Effective Facebook Ads

  Facebook Ads for Tour Operators Travel content is SUPER shareable right now, which means tour agencies have an incredible advantage when it comes to Facebook advertising. They have the power to inspire travelers and to stimulate their inner wanderlust. They have content that people actually want to see and learn more about. But how?

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2018's Most Important Marketing Trends

It’s gotten to that time of year where we are evaluating our strengths and weaknesses, where we’ve gone wrong and where we can improve. Your marketing strategy is no different! 2019 is the chance you’ve been waiting for to kickstart your business with a bang! Never fear, we’ll catch you up on all of the

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Instagram Marketing

Instagram Marketing Instagram – it may seem like a simple social media app, but it’s so much more. It’s a discovery platform that provides those who use it correctly with an insurmountable reach. To give you an idea of its reach, over 1 billion people in the world use Instagram. What’s more, 38% of those

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Keeping Up with Artificial Intelligence

Artificial Intelligence in Digital Marketing Now, this article may sound like an episode of Star Trek or a scene from Back to the Future II, but artificial intelligence is here to stay and it is time to get to know your content marketing’s best friend. What is the Role of Artificial Intelligence in Marketing? Artificial

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Your Best Guide to Travel Agency Marketing Strategies

Travel Agency Marketing Plan Everything these days is digital and the travel market is as competitive as ever. That’s exactly why it is so incredibly important to keep your travel agency front of consumers’ minds and wallets. This is actually a lot easier than it seems, trust us! All you need is to just be

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Email Marketing Tips & Tricks: It’s Time to Get Connected

You’ve heard about the power of social media, you’re well aware of the impact that traditional marketing methods have, but have you heard about what you can do with email marketing? No? Let’s get into it.   So, What is Email Marketing and How Does it Work? Email marketing isn’t just about sending out random

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