We Ginny Ellsworth, on two other brand identities: her Mindful Kids App, and her Brainwaves Transformational Therapies brand. Ginny wanted Brainwaves and her personal brand to match and tie in closely together, so we tried to bring in similar feelings and elements into both brands.
Ginny wanted her brand and website to spark a feeling of hope. to bring that feeling, we used blues to signify calm and trust, and used yellow to evoke a feeling of hope and happiness.
To Ginny, nothing says hope more than a sunrise over the mountains or ocean, so we created a gradient effect on her website and introduced beachy and ocean elements into her brand.