As a smaller branding project than those we usually take on, Serious Family Farms was more an exercise in guided consulting and unique circumstances than creating a large-scale digital brand identity. Our services were much more invaluable in helping the owners of this business recognize the importance of memorable brand identity and define the direction they wanted to go in.
Our specific challenge came in the form of figuring out how to create distinctive but still cohesive packaging for each offering the farm sells. To stand out on a shelf, product labels must be unique. However, to be recognizable as part of a trusted brand, these labels must share certain visual elements with the rest of the labels from the source. We kept it consistent by using brand colors in similar tones and keeping the line weight of our graphics and font usage consistent throughout.
Our main takeaway from working with Serious Family Farms was how we enjoy helping people bring their passion and work to life through branding. To see someone conceive of and build a brand identity they are genuinely proud of with our guidance is why we love what we do. This project – though smaller – was marked in that it’s an example for all of us of why we love doing what we do.