personal identity for sol spier.
Services used:
Brand identity, website design.
Business Description:
Of all the brands in our portfolio, Sol’s is the nearest and dearest to all of us. Why? Well, because she’s our founder and creative director here at Dawning Digital, and in many ways, her personal brand identity reflects directly on all of us.
Sol is a digital marketing expert, entrepreneuring coach, and travel aficionado with a passion for empowering people to create the life they want for themselves. Her brand is based on helping people to find their courage and creativity, and her aesthetic is warm, welcoming, and creative, with a fine design twist!
personal brand identity process
Sol had already undergone a personal brand identity process in creating her initial concept of Dawning Digital. However, as our team expanded and our brand identity became more of a collaborative effort, Sol needed to differentiate her personal nomadic coaching brand from our more traditional digital marketing agency. Our team worked together to choose her logos, fonts and brand palette, and then designed and built a website around what she liked.
A personal brand is a unique type of brand identity in that it’s entirely intertwined with the business owner’s personality. Whereas creating a regular brand is about communicating a message in line with what your target audience wants, creating a personal brand takes that into account AND needs to communicate YOU as a person. For your personal branding to seem authentic, it needs to align very closely to who you are. We think we nailed this for Sol!
personal brand logo variations.
personal brand instagram highlight covers
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