How to Create a Brand for Your Wellness Business.

5 tips to get you started!

Are you a wellness practitioner working in the mental health field? A yoga instructor? Maybe a spiritual health coach? Are you interested in starting and growing a brand that helps people feel better, spiritually, mentally, physically, and emotionally? If you answered yes, this blog is just for you! We are going to cover a few simple tips to get your personal wellness branding off the ground. And we’re excited to see what you do with them! Don’t forget to tag @dawningdigital on Instagram to show off your progress. 

If you keep your branding on point, your growth opportunities in the wellness industry will be endless. Things have changed from “wellness” being accessible to only an elite few (namely the woke trendies) with exclusive, niche branding to match, to being a worldwide phenomenon everyone can be a part of! Now, your door is open! Your wellness brand can speak with diversity and reach a much larger audience. This blog is here to help you gain some insight into how to do just that!

Personal Branding

An image of Ania walking towards the ocean with her wellness logo at the top.

The personal branding process starts with getting some insight into yourself and what it is that you want your business to provide people with. You, need to embody the brand! So, start with some serious brainstorming, and create all the mood boards your heart desires. Remember that Pinterest is the go-to search engine if you need inspo to create your brand identity. Think about what you want people to feel when they first lay eyes on your brand? This will set the tone for your brand colors, fonts, logo design, and any images you would like to include in your brand identity.  

For your brand to come across as authentic, it’s necessary to get more personal. People want to know the person behind the brand. What you wear, eat, how you workout, and who you are when nobody’s watching. An audience is more engaged with a brand when they feel like they have some kind of a relationship with it, and feel like they are being heard and seen. Remember you are branding yourself here. It’s not only what’s on the outside that counts, your brand design will catch their eye but your personality will be what makes them stay. As an example, take a look at this personal brand we made for @awakenwithania. Sure, it’s nice to look at, but Ania’s quirky, insightful captions are what keeps her audience engaged and coming back!

Market your wellness brand as a lifestyle

Whether you love her or hate her, Gwyneth Paltrow has developed a wellness brand like we’ve never seen before, purely by exposing it ALL on GOOP!  Now, we aren’t saying you need to document yourself experimenting with hallucinogenics for all your clients to see. But there is something to be said about how GOOP encompasses lifestyle in their brand. No topic is off-limits to Gwyneth! GOOP covers topics from the latest health trends to sexual health, relationships, mindfulness, and even spirituality. 

By widening the scope of what you cover as a wellness brand you are opening your content to a bigger audience. In terms of what your business can offer, there will be something for everyone! Keep in mind that Gwynnie may or may not be involved in every step of the branding behind her business but every piece of content on the site still feels very on-brand. 

Gwyneth Paltrow representing her wellness brand, Goop, at the launch. Seen here standing in front of a pink flower wall.

Authenticity in the wellness industry

We are going to avoid labeling ‘authenticity’ as a trend because we think it’s here to stay! Gone are the days when perfectly polished and manicured models featured in wellness blogs made us feel bad because we knew we would never look like them. Yes, even if we juiced for 10 days and tried that very expensive anti-cellulite serum that doesn’t actually work. More and more, people are wanting to see REAL! Show your audience that it’s completely normal to have tummy rolls, hair loss, weight fluctuation, and that one chin hair that you have to pluck every month. As a wellness practitioner, you have so much influence on how you can make people feel by just being your authentic self. If you allow your audience to see you embracing every ‘flaw’, you are encouraging them to do the same. Stick it to the man and love yourself hard!

Inclusion and diversity for your brand

Wellness is not something that should only be attainable to certain groups of people. It’s important as a wellness worker to make it clear that your brand believes in inclusion and diversity. You are offering your services to EVERYONE! A great way to portray this is through the way that you communicate with your clients. By sticking to gender-neutral language, you will make your clients feel safe and included.

Instead of saying: “hey girls/guys” you could say: “hey team!”, “hello friends”, “hey everyone!”, “Welcome members!, or “hello lovelies”.  
You can adapt these however you like but remember to keep being mindful about how you label your clients.

Diversity is so important when working on your brand identity, especially in the wellness industry. Acknowledge that there has been a gap in offering services to a diverse audience, you can change that! You are there to encourage and promote the idea that skinny does not mean healthy. It’s normal that bodies are all built differently, and that one is not better than the other. Wellness is work on the inside and the outside and you can not compare one client’s wellness journey to another’s. 

Make social media your best friend

Social Media is where you will have the opportunity to show off your personal brand to a global audience. Your socials give you the space to follow all the above advice, and grow a like-minded community. You will have the chance to make personal connections and build relationships with your audience here, and engage with more diverse groups of people. Not just perfectly manicured girls who have been doing downward-facing dog since they were six. Through social media, you can be inclusive!  You can reach out to a range of people that show different body sizes, have different cultural backgrounds, and different lifestyles. 

Historically marginalized groups have largely been excluded from “wellness” spaces and these environments may not be comfortable for them. Social media will give you the chance to start inclusive conversations. Go ahead and ask groups of people what wellness would mean to them and how they would like access to your services. This will give you a good idea of how to shape your personal brand online and create content that is inclusive and appeals to a diverse audience. To start, try engaging with other wellness pages that are on the same page as you- excuse the pun! Follow their pages, slide into their DMs, get to know their followers, and see where your wellness brand fits in the broader community.

Branding yourself is essential to create a lasting impression on clients, keeping them engaged, and adding value.  How you present yourself to the world will make you stand out in the wellness industry, and by applying these tips, you have a head start.