5 Marketing Fails of 2021
A successful piece of marketing content can elicit a number of emotions. These range from desire, to trust, to engagement, to loyalty, to urgency of the “I need that thing NOW” kind. Executing successful marketing takes skill, practice, and a genuine understanding of your audience. It also takes a fair degree of good judgment, which, …
Why This Meme Went Viral
“Viral content isn’t something that you can brainstorm and plan and have months’ worth of meetings over to bring to life. It’s responsive, triggered, and released at a specific time, whether it’s concurrent with real-world events or at the tipping point of a trend going mainstream. ” – Forbes Magazine There’s no recipe for going …
Mindful Kids
branding, website design + social mediafor Mindful Kids SERVICES USED:Brand identity design, brand story, brand book, website design, and social media strategy and templates ABOUT THE BRAND:Mindful Kids is an app that gives parents the toolkit needed to help their children practice mindfulness and grow in areas of emotional intelligence. Mindful Kids helps little hearts …
Social Media Content Pillars
The secret to creating consistent social media content A lot of people are easily scared off by fancy marketing terms… Somewhere between the sales funnels, brand identities, engagement, and so on, it can start to sound intimidating. The truth is, all of these marketing tools are things that you can and will master if you …
22 Businesses You Can Start From Home in 2022
work from home careers and side business ideas The past two years saw a massive exodus of the working population from their office spaces and into their homes, pajamas, and Zoom meetings. Now that world is getting (mostly) back to normal; many people are being asked to leave their ideal home-work spaces and head back …
How to do Pinterest keyword research?
Pinterest is an excellent social media platform to use for growing your business and increasing your sales. It reaches over 400 million users per month!! Yes, read that again… we said 400 million! Pinterest has an extremely high amount of monthly traffic and this is just one of its benefits for your business. To be …
Tools & Trends for the Creator Economy in 2022
to help you get in on the action! Welcome back! If you haven’t read the first part of this blog, What is the Creator Economy? we suggest you take a look at that before carrying so you are familiar with some of the concepts we’ll be covering in this blog. If you’ve already gone through …
What is the creator economy?
and how do you make it work for your brand? As somebody who uses social media, whether in a personal capacity, for your own brand, or as a digital marketer managing accounts for other people, you’re bound to have heard the term “creator economy.” This sounds exciting but perhaps a little intimidating to the uninitiated. …
New Years Preparations for 2022
We don’t think we speak for ourselves when we say 2021 has been one HECK of a year. From recovering from a global pandemic to understanding the new way digital spaces became primary marketplaces, to establishing the identities of new brands in a changed world, we imagine everyone is feeling like they had an intense …
The Ultimate Vintage Christmas Photo
We know digital marketing is all about what’s new, what’s hip, and what’s cool. However, we also know there’s nothing quite like holiday season nostalgia. Remember those warm, fuzzy feelings you had around the festive season as a kid? Or the late nights in matching pyjamas waiting for Santa? Why not allow your brand’s content …