Should empathy marketing be a part of your strategy?
It’s 2022 and instead of having flying cars or getting served by bots, as expected, here we are wearing masks and protesting wars… Everyday the news hits us with something new to process and we are all expected to just continue with life. So, with all of this going on why should your audience care …
5 Marketing Fails of 2021
A successful piece of marketing content can elicit a number of emotions. These range from desire, to trust, to engagement, to loyalty, to urgency of the “I need that thing NOW” kind. Executing successful marketing takes skill, practice, and a genuine understanding of your audience. It also takes a fair degree of good judgment, which, …
9 Long-Form Content Tips for Blogs in 2020
Write amazing blog posts with this awesome writing checklist and keep your readers from tapping out when they’re halfway through. It’s 2020, and you’re probably wondering if it’s still worth writing a blog post or if you should resume your blog from when Instagram and Tiktok took over? The short answer is, yes. Blogging is still an …
Maximizing Your Hotel’s Instagram ROI with Hashtags
It’s no secret that Instagram has become one of the most popular social media platforms in the world. With brands, designers, and hotels alike leveraging influencers and advertising on this platform, it should come to no surprise that this app living in over 77.6 billion people’s phones is a huge driver of traffic and sales …
Gifs in Digital Marketing: How To Engage Your Audience in 2019!
Ah, gifs. They’re trending at the moment and now’s the time to capitalize on their success. Gifs help draw attention to your content while providing a quirky spin on the usual imagery that people are used to seeing. They’re incredibly popular and have dramatically taken over the internet. You’ve seen them, right? There’s this one …
Instagram Marketing
Instagram – it may seem like a simple social media app, but it’s so much more. It’s a discovery platform that provides those who use it correctly with an insurmountable reach.To give you an idea of its reach, over 1 billion people in the world use Instagram. What’s more, 38% of those users check the …
Keeping Up with Artificial Intelligence
Artificial Intelligence in Digital Marketing Now, this article may sound like an episode of Star Trek or a scene from Back to the Future II, but artificial intelligence is here to stay and it is time to get to know your content marketing’s best friend. What is the Role of Artificial Intelligence in Marketing? Artificial …
What is Pop-Up Advertising?
Pop-up ads – gotta have them or make them stop? As annoying as some may be, pop-up ads serve a vital purpose in gathering customer information and boosting your lead generation! So, let’s take a look and see why you need to start incorporating pop-up ads in your online marketing strategy. What are Pop-up Ads …
Inbound Marketing
So, What Is Inbound Marketing? Inbound marketing focuses on pulling audiences’ interest through valuable experiences which results in a positive impact. It is based on the premise of earning a customer as opposed to “buying” a customer through outbound marketing. The pull effect is created by generating helpful, online marketing assets that is designed to …