A Guide to Instagram Ads

A Guide to Instagram Ads YOUR INTRODUCTION TO HOW TO RUN ADS ON INSTAGRAM You’re scrolling through your Instagram feed, and you suddenly see something pretty eye-catching – but you notice that you don’t follow the person that posted it. You also notice a little “sponsored” button on the post. This piece of content is …

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Breadcrumbing: Why Consistency is Key in Dating & Marketing

Millennials call it “breadcrumbing” but this phenomenon, or tactic, is anything but new. Even if you’ve never heard of the term, you’ve probably experienced it. To be honest, It wasn’t part of my vocabulary until last week. I was discussing my most recent “almost relationship” over a glass of vino with one of my best …

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Personalized Marketing in 2019

The Power of Personalized Marketing 2018 has seen a growth in Artificial Intelligence usage in marketing and the demand for relevant content. Long gone are the days of spam! Using data like spending patterns, trends, and insights, brands are able to dive in deeper to their customer needs than ever before. Personalized marketing goes beyond simply including …

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How To Prepare Your Business for Voice Search

The word on the street is that voice search is on the rise – and both local and virtual businesses need to optimize their content if they hope to remain relevant and maintain their discoverability within search engines. If you keep up with tech, you’ve probably heard that voice search is the death of SEO, …

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Is Your Brand Too Vanilla?

Mama always said, “you can’t please everyone”. Yet a lot of us go through a big part of our lives trying to please everyone. We try not to say anything too offensive, we try to remain neutral in most conversations, and to say what we think others want to hear. At some point, some of …

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