Instagram Marketing
Instagram – it may seem like a simple social media app, but it’s so much more. It’s a discovery platform that provides those who use it correctly with an insurmountable reach.To give you an idea of its reach, over 1 billion people in the world use Instagram. What’s more, 38% of those users check the …
Keeping Up with Artificial Intelligence
Artificial Intelligence in Digital Marketing Now, this article may sound like an episode of Star Trek or a scene from Back to the Future II, but artificial intelligence is here to stay and it is time to get to know your content marketing’s best friend. What is the Role of Artificial Intelligence in Marketing? Artificial …
How To Prepare Your Business for Voice Search
The word on the street is that voice search is on the rise – and both local and virtual businesses need to optimize their content if they hope to remain relevant and maintain their discoverability within search engines. If you keep up with tech, you’ve probably heard that voice search is the death of SEO, …
Is Your Brand Too Vanilla?
Mama always said, “you can’t please everyone”. Yet a lot of us go through a big part of our lives trying to please everyone. We try not to say anything too offensive, we try to remain neutral in most conversations, and to say what we think others want to hear. At some point, some of …
Cheesy Pick-Up Lines & Pop-Ups – A Comparison
I always say that sales and marketing are a lot like dating and relationships. To market your business and sell your products, you need to develop a relationship with your customer, way before they even become your customer. Selling – just like dating – isn’t easy! Every interaction counts.While the same fundamentals apply to both, …
Content is Out, Curiosity is In
Over 2 million new posts are published to WordPress, every day. And that’s just WordPress…The amount of content being created and pushed out into the world is growing exponentially, and everything that can be written about has probably already been written about. Anything we could ever want to learn, we can learn – and probably for free …
Inbound Marketing
So, What Is Inbound Marketing? Inbound marketing focuses on pulling audiences’ interest through valuable experiences which results in a positive impact. It is based on the premise of earning a customer as opposed to “buying” a customer through outbound marketing. The pull effect is created by generating helpful, online marketing assets that is designed to …