5 Social Media Marketing Trends to Look Out for in 2023

Time and time again, working in social media has shown us that the only constant in this industry is CHANGE. Every year, social platforms continue to evolve and develop, and social media marketing trends shift and take on a life of their own. With so many businesses clamoring for attention on social media, it’s important …
Party Like A Social Media Star: Elevate Your Brand With Dawning Digital

We all know social media is where it’s at, with billions of users worldwide living their best lives on the ‘gram, going down TikTok rabbit holes, and catching up with pals and total strangers (like, who are they even?) on Facebook. With the obvious being stated, if you’re not investing in social media management (SMM), …
5 Marketing Fails of 2021

A successful piece of marketing content can elicit a number of emotions. These range from desire, to trust, to engagement, to loyalty, to urgency of the “I need that thing NOW” kind. Executing successful marketing takes skill, practice, and a genuine understanding of your audience. It also takes a fair degree of good judgment, which, …
Why This Meme Went Viral

“Viral content isn’t something that you can brainstorm and plan and have months’ worth of meetings over to bring to life. It’s responsive, triggered, and released at a specific time, whether it’s concurrent with real-world events or at the tipping point of a trend going mainstream. ” – Forbes Magazine There’s no recipe for going …
How To Build a Community on Instagram in 2022

Having a strong sense of community on Instagram is arguably way more important than your follower count. Creating an engaged community on your page will ensure stronger and more loyal relationships and end up increasing your growth and overall profits. People go on social media to connect with other people. Users now expect brands and …
Pinterest ads: an ultimate guide

Pinterest is one of the most powerful marketing tools of 2022. What makes it so special? It’s a combination of a social media platform and a search engine that understands its audience well, provides you with very detailed insights, and predicts trends before they even happen. This is why you should consider investing money in …
Mindful Kids

branding, website design + social mediafor Mindful Kids SERVICES USED:Brand identity design, brand story, brand book, website design, and social media strategy and templates ABOUT THE BRAND:Mindful Kids is an app that gives parents the toolkit needed to help their children practice mindfulness and grow in areas of emotional intelligence. Mindful Kids helps little hearts …
The Best time to post on Instagram in 2022

Discover the average best time to post on Instagram, for each day of the week — and for several different locations!
Social Media Content Pillars

The secret to creating consistent social media content A lot of people are easily scared off by fancy marketing terms… Somewhere between the sales funnels, brand identities, engagement, and so on, it can start to sound intimidating. The truth is, all of these marketing tools are things that you can and will master if you …
The Secret of How to Get Instagram Followers for Your Business

A huge congrats to you for making the decision to grow your Instagram account for your business. As discussed in a Forbes article, Instagram has about one billion active users a month. HopInFirst also explained that 80% of users are following at least one business. Because Instagram is a photo/video sharing app it leads to …