Artificial Intelligence in Digital Marketing

Now, this article may sound like an episode of Star Trek or a scene from Back to the Future II, but artificial intelligence is here to stay and it is time to get to know your content marketing’s best friend.

What is the Role of Artificial Intelligence in Marketing?

Artificial intelligence, or AI, allows you to get into the mind of your consumer. It uses algorithms and consumer data to understand and anticipate their next move. The role of AI lies in the fact that it crafts appropriate content for your consumers’ needs and enhances their customer journey.
 
By combining aspects like big data, intelligent machines, and insightful concepts, AI will seek out the patterns and peak interests of your target audience. Identifying trends and predicting responses and reactions will help you serve rather than disrupt your audience.  This directly relates to the power of chatbots! Chatbots will be able to provide the best customer service and precise information with the use of AI.

Benefits of  Artificial Intelligence

• Accurate Ads

Now that you know what your target market wants, needs and is interacting with, you know how to please them! Your ads will be more refined and detailed to directly attract your ideal customer.

• Higher ROI

This one is a no-brainer. With better ads, better intelligence on what your target audience wants, more people will be attracted to your product and service.

• Better Content Marketing Strategy

Again, you know how to please your audience, now go and improve your strategy!

• Better User Experience

Bettering your customer’s journey is what it is all about. AI finds out how and what you can improve you to enhance how your customer interacts with your brand.

In short, AI will help you create happy customers who can’t wait to come back for more!

How to Implement Artificial Intelligence in Digital Marketing

There are multiple ways for you to implement AI in your digital marketing strategy. One of the key benefits of AI is being able to create content that is relevant to that particular person.
 
Your digital marketing strategy could look to include the following aspects with the use of AI:

• Chatbots

We touched on chatbots earlier and how they can optimize your customer service. By incorporating chatbots into your digital marketing strategy, you are able to provide an instant service with little frustration the customer journey. To read more about utilizing chatbots into your strategy, you can read all about it here.

• Personalized Recommendations

Offering personalized product recommendations is a great tactic to cross promote your products. AI will gather insights on what the customer is looking at, spending time on, and what they’ve previously bought from your site to generate other products that they may be interested in.

• Proactive Marketing

Anticipate your customer’s next step with AI. Simplify their sales journey by being one step ahead of their wants! For this you could optimize your website for voice search and adapt your content for this platform.
 
So, there you have it. The future of AI is now and it’s a tool that is worth investing in!