AriZona
Beverages 

Services Used:

Social media management, content creation, community management, advertising, research and development, and influencer management.

About The Brand:

AriZona Beverages is a drinks brand that The Vultaggio family started in the early 1990s in New York City. Though the brand has remained family-owned and operated since 1993, it has grown from a small independent distributor to an international company with offices and distribution worldwide. The company is most famous for its 23 oz Big Can, which it has sold for 99c for almost 30 years.

And guess who does all their social media? That’s right. Dawning Digital does! 

The Numbers:

AriZona wants to keep beating inflation and selling their bevs at 99cents. That means that every single cent counts. We help make sure that their social media works for them by having a deep understanding of their audience and communicating with them in the most valuable way possible. 

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What we do for AriZona:

As our most intensive social media client, AriZona uses the broadest spectrum of our social media services. These include, but are not limited to: 

We do this through design, making memes, gathering UGC & creating graphic strategies, and then compiling this content into plans and creating captions.

Our team replies to all the comments, tweets, mentions, and DMs the AriZona community sends us. We’ve established loyalty and rapport, and the ‘Zonies are fond of the brand like it’s a person! 

Not just for AriZona USA but AriZona Europe, we create, monitor, and analyze ad campaigns to drive conversions, engagement, and brand awareness. Our philosophy here is to go for the lowest cost with the highest impact, and we’ve found ways to do it. 

We reach out to and facilitate relationships with the influencers who suit the AriZona brand. We manage to do this without paying a single one! We send them merchandise and get fantastic posts back! 

We work with the AriZona team to predict trends, lean into new areas and stay on top of what’s “cool” so the brand stays relevant. 

We keep all AriZona’s profiles updated, optimized, and evolving as they take on new campaigns and initiatives. 

Content Examples

Almost all the top-performing content on the AriZona feed consists of memes that we make! We take our audience by surprise by ensuring that we’re constantly aware of what’s trending and being flexible enough to create new content on very short notice. We remain relevant to our younger demographic in ways that brands with more traditional marketing approaches can’t.

Content Creation

Just when you thought our skills were limited to photography and design, you saw the Dawning Digital team in your reels feed. That’s right, there truly are no limits to our passion. 

competitions.

We run weekly giveaways and larger-scale giveaways such as the “Masked Up” design competition. These drive engagement, foster customer loyalty and keep the community consistently checking our stories and feed.

Ad Examples

We create, caption and facilitate the launch of cross-platform ads for AriZona. Using up-to-date market trends, we’re responsible for producing ad creative that gets results. One of our recent ad sets saw a 4.5x return on ad spend in the AriZona eCommerce store..

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