Eboost
Services Used:
Content creation, social media management, ads management, research and development, strategy consulting, influencer management.
About The Brand:
EBOOST is a supplements manufacturer based in the USA with a wide range of naturally caffeinated products to boost energy, focus, and recovery in clean and healthy ways.
The Numbers:
After establishing a style of content that the EBOOST team liked, we began creating Instagram content plans for them, including graphics, reposted user-generated content, and product images. This presentation was met with positive reactions, and the team told us they hadn’t met a designer capable of creating a body of work so in line with their branding on the first try! It turned out, that the EBOOST team weren’t the only ones impressed with our work, Instagram users liked it too. Check out the numbers:
Reach
Impressions
Interactions
Content Examples
Daily, we manage their posting across all platforms and batch their content in plans for their approval. We integrate new developments into their strategy and have formulated plans for showing off new distributors, specials, and special events as they occur.
Like most of our social media clients, we spend a lot of time communicating with EBOOST. Our team meets with theirs every two weeks, and we plan out upcoming promotions and messaging. We function, in some ways, as their in-house marketing department instead of a contracted agency, and we grow and suggest with them.
Content Creation
With their easily recognizable due to its simple but vividly colored packaging, the brand turned to Dawning Digital to ensure its social media and digital marketing strategies were as high-performing as the athletes who use the product! Having managed to pick up some of their physical products, we have captured a wide array of EBOOST-style action shots that we use to populate their social media. Our photographic services come as part of our content creation package!
Ad Examples
As EBOOST is doing lots of their business via eCommerce and traditional retail, their primary goals were brand awareness and conversions. The brand wanted to implement these goals through ongoing influencer programs, a solid social media presence, and ad campaigns.
Brand Awareness Campaign
Ad results:
Reach: 43,664
Impressions: 61,396
Cost per estimated ad recall: $0.03
Lead Generation Campaign
Ad results:
Reach: 4,030
Impressions: 5,686
Cost per lead: $0.55
Conversion Campaign
Ad results:
Reach: 1,413
Impressions: 2,304
Cost per purchase: $32.31
Reel Examples
With a product for everyone, it’s easy to take reels for EBOOST! Whether it’s a working day and where we need some Super Powder, or heading out to the gym with our POW Pre-Workout. Creating reels for EBOOST is always fun – especially when we get our daily vitamins and minerals in a can with Super Fuel!