It’s Time to Reach a Larger Audience Through Hashtag ResearchHashtags are an integral part of any social media strategy. Whether you’re using them to show the world that your brand is #goals or to help you sell more, they’re essential. Hashtags play a huge role in growing your social media following from 100 to 1,000. Like SEO, they help you reach an audience searching for specific terms. It’s said that 70% of Instagram posts go unseen, but with the use of a hashtag strategy, your posts could make it to the top of the “Discover” pages and be seen by thousands if not millions! With our top hashtag research tips, your social media strategy will be looking #blessed in seconds.
Top Hashtag Research Tips to Get Your Content Seen:
1. Define TopicsBefore you can get started with your research, you have to establish what your research topic is. You need to research the best hashtags – but the best hashtags vary from business to business. So, in order to find the best hashtags for your business, you’re going to have to do a little brainstorming. Think about what your posts are about, who they speak to, and what your brand is trying to communicate. For example, if we were posting a picture from a wine farm account, we’d have to look at relatable hashtags. A picture of a glass of wine in the vineyards could have topics like: