Social Media Holidays 2022: Your Ultimate Calendar

Looking for a year of content ideas? We’ve rounded up the ultimate list of social media holidays you need to know in 2022.

Not every social media holiday is worth celebrating, but if you find the holidays that fit your brand personality, you can increase your organic reach. How? Because of their popularity, incorporating a few of these social media holidays into your social media content calendar can definitely help in terms of boosting brand awareness and can either build a closer relationship with your current audience or connect you with a new one. 

We’ve got lots to cover, so let’s get right into our list. While this isn’t the full list (you’d be amazed how many food-specific holidays are out there), and these dates and hashtags can change each year, it’s a great starting point for brands to jump on what’s trending and find fun and engaging ways to engage with their audience.

You’ll see some days have multiple holidays, such as March 1, which is the First Day of Women’s History Month, National Peanut Butter Day, and St David’s Day. Some days are about serious issues such as World Mental Health Day. Some are just seriously cute like National Pet Day (our personal favorite.) No matter what type of business you’re creating social media content for, you’re sure to find a holiday relevant to your target audience.

Let’s get to it.