the nice guys.

Services used:
Brand identity, logo design, business cards & social media posts.

Business Description:
The Nice Guys are a pair of consulting bartenders that want to demystify the world of cocktails and make home bartending less intimidating and way more fun. These two help restaurants and everyday people create a bar setup that is functional and easy to use. Their brand identity pokes fun at the seriousness of the “modern-day mixologist” and transports their audience to a beachy tiki bar at 5 PM.

how we shone light on the nice guys.

One of the industries that was hit the hardest by the COVID-19 pandemic was hospitality. Because of global lockdowns, business owners had to pivot their strategy drastically, and many chose to take their skills online. Dawning Digital wanted to lend a hand to one such business, so we decided to help The Nice Guys establish a solid brand identity that felt just as welcoming as walking into their bar might.

One of the significant challenges we faced here was how to create an aesthetic that was tropical and fun but not cheesy and overplayed. Our choice of multiple contrasting brand colors was reigned into a more elegant place by making sure those colors were muted and light. The delicate linework in the palm tree logo worked to take a commonly-used symbol into an arty place.

Creating post templates is one digital marketing service we offer for clients who don’t necessarily want us to take over their strategy but would like a headstart. We use Canva and your existing brand identity to create a series of templates that you can edit, use, change and recycle to keep your social profiles posting consistently branded content. These templates will also inspire you with new post ideas or even teach you some post design tricks to use in the future.

We’re always incredibly excited to see our work translate into real life. For The Nice Guys, we designed a selection of business cards that they got printed. They also put their logo on some merchandise for sale on their profile. You know a client is excited about their brand identity when they want to wear it!

some logo variations.

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