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Sun Brew
Services Used:
Content creation, social media management, ads management, research and development, strategy consulting, influencer management.
About The Brand:
Sun Brew is a subsidiary brand of one of our largest clients, the AriZona Beverage Company. Sun Brew is fun coffee for fun people, and it doesn’t need to pretend to be anything other than what it is: delicious coffee from a brand you love!
The Numbers:
We’ve been familiar with the team over at AriZona for years (check the rest of our portfolio to see our work with them), so we already had a collaborative content creation process going with them. We had a new vision for Sun Brew, we made content that appealed to all the coffee lovers through memes, quotes, aesthetically pleasing coffee pictures, videos, and illustrations, and in return, the Sun Brew fans showed us some love back. We’ll let the results speak for themselves.
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Content Examples
One of the most successful aspects of our digital marketing for Sun Brew is our focus on shareable content. We’re creating relatable memes, terrific quotes, funny sayings, and quirky tweets that add value to the Sun Brew followers’ days and encourage them to share and save the content. If you didn’t know, that makes your content appear more frequently because it tells the Instagram algorithm your content is valuable!
Content Creation
Paired with our memes and shareable content, we’ve taken photos for Sun Brew, created a selection of engaging video content for Instagram Reels, as well as several giveaways to give back to the loyal Sun Brew followers.
Reel Examples
Here at Dawning Digital, we’re HUGE fans of coffee, so we look for any excuse to make Reels for Sun Brew. Once you’ve tried it, you’ll understand.
Ad Examples
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