How to Come Up With a Brand Name

a guide to naming your business the smart way. When you read the word “Cher,” what image comes to mind? What about “Kanye?” Or “Adele?” We’re willing to bet most of you are on the same train of thought as we are. Maybe even in the same carriage.  So, what’s in a name? Well, it …

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Perfecting Your Business Lingo

Your Business Lingo: How to Find it and How to Use it   At Dawning Digital, we tend to go on about the importance of a strong brand identity and brand voice. We only care about it so much because it makes a HUGE difference in your communication strategy.   Finding your brand’s voice and …

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