Tools & Trends for the Creator Economy in 2022

to help you get in on the action! Welcome back! If you haven’t read the first part of this blog, What is the Creator Economy? we suggest you take a look at that before carrying so you are familiar with some of the concepts we’ll be covering in this blog. If you’ve already gone through …

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What is the creator economy?

and how do you make it work for your brand? As somebody who uses social media, whether in a personal capacity, for your own brand, or as a digital marketer managing accounts for other people, you’re bound to have heard the term “creator economy.” This sounds exciting but perhaps a little intimidating to the uninitiated. …

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Chronological Instagram feeds: what’s up?

Hot off the heels of platform chief Adam Mosseri’s US Senate appearance for improving Instagram’s user safety comes the announcement that the platform is reintroducing the option for chronological feed display.  Originally replaced in 2016 by algorithmic feeds, chronological feed functionality will be available as a display option as of early 2022. As a reason …

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An Introduction to Influencer Marketing

Influencer Marketing Guide AN INTRODUCTION to influencer marketing strategy Those dreaded words: “influencer marketing”. They invoke images of inauthentic product plugs, difficult to manage outsourced creators and a marketing landscape that can feel almost too fast-paced to ever catch up to. Yet, those concerns are valid– influencer marketing CAN go wrong, but it can also …

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AriZona Beverages

arizona beverages marheting portfolio marketing strategy showcase

AriZonaBeverages  Services Used: Social media management, content creation, community management, advertising, research and development, and influencer management. About The Brand: AriZona Beverages is a drinks brand that The Vultaggio family started in the early 1990s in New York City. Though the brand has remained family-owned and operated since 1993, it has grown from a small …

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Using Influencer Marketing for Your Hotel

Back in the day, before the internet took over, think about how you would hear about a wonderful hotel or a delicious meal. Word of mouth, right? Well, with influencer marketing, the concept stays the same but the game has changed!   Instead of looking to a friend for their recommendation, people are turning to …

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