An Introduction to Influencer Marketing

Influencer Marketing Guide AN INTRODUCTION to influencer marketing strategy Those dreaded words: “influencer marketing”. They invoke images of inauthentic product plugs, difficult to manage outsourced creators and a marketing landscape that can feel almost too fast-paced to ever catch up to. Yet, those concerns are valid– influencer marketing CAN go wrong, but it can also …

Read moreAn Introduction to Influencer Marketing

Using Influencer Marketing for Your Hotel

Back in the day, before the internet took over, think about how you would hear about a wonderful hotel or a delicious meal. Word of mouth, right? Well, with influencer marketing, the concept stays the same but the game has changed!   Instead of looking to a friend for their recommendation, people are turning to …

Read moreUsing Influencer Marketing for Your Hotel