5 Marketing Fails

the 5 worst marketing fails we saw last year & how we would have handled them A successful piece of marketing content can elicit a number of emotions. These range from desire, to trust, to engagement, to loyalty, to urgency of the “I need that thing NOW” kind. Executing successful marketing takes skill, practice, and …

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Briana Michel: A Case Study

briana michel: a case study on facebook lead ads how strategic social media lead ads could work for your business When Briana approached the Dawning Digital team, it was with a pretty novel request, and we couldn’t wait to give it a go. Amongst other things, Briana helps companies source willing participants for clinical trials, …

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22 Businesses You Can Start From Home in 2022

22 online business ideas for 2022 work from home careers and side business ideas The past two years saw a massive exodus of the working population from their office spaces and into their homes, pajamas, and Zoom meetings. Now that world is getting (mostly) back to normal; many people are being asked to leave their …

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Social Media Holidays 2022: Your Ultimate Calendar

Social Media Holidays 2022

Looking for a year of content ideas? We’ve rounded up the ultimate list of social media holidays you need to know in 2022. Not every social media holiday is worth celebrating, but if you find the holidays that fit your brand personality, you can increase your organic reach. How? Because of their popularity, incorporating a …

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Tools & Trends for the Creator Economy in 2022

to help you get in on the action! Welcome back! If you haven’t read the first part of this blog, What is the Creator Economy? we suggest you take a look at that before carrying so you are familiar with some of the concepts we’ll be covering in this blog. If you’ve already gone through …

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What is the creator economy?

and how do you make it work for your brand? As somebody who uses social media, whether in a personal capacity, for your own brand, or as a digital marketer managing accounts for other people, you’re bound to have heard the term “creator economy.” This sounds exciting but perhaps a little intimidating to the uninitiated. …

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New Years Preparations for 2022

your 2022 new years marketing guide We don’t think we speak for ourselves when we say 2021 has been one HECK of a year. From recovering from a global pandemic to understanding the new way digital spaces became primary marketplaces, to establishing the identities of new brands in a changed world, we imagine everyone is …

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The Ultimate Vintage Christmas Photo

create the ultimate festive photo We know digital marketing is all about what’s new, what’s hip, and what’s cool. However, we also know there’s nothing quite like holiday season nostalgia. Remember those warm, fuzzy feelings you had around the festive season as a kid? Or the late nights in matching pyjamas waiting for Santa? Why …

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Chronological Instagram feeds: what’s up?

Hot off the heels of platform chief Adam Mosseri’s US Senate appearance for improving Instagram’s user safety comes the announcement that the platform is reintroducing the option for chronological feed display.  Originally replaced in 2016 by algorithmic feeds, chronological feed functionality will be available as a display option as of early 2022. As a reason …

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