5 Social Media Marketing Trends to Look Out for in 2023
Time and time again, working in social media has shown us that the only constant in this industry is CHANGE. Every year, social platforms continue to evolve and develop, and social media marketing trends shift and take on a life of their own. With so many businesses clamoring for attention on social media, it’s important …
Party Like A Social Media Star: Elevate Your Brand With Dawning Digital
We all know social media is where it’s at, with billions of users worldwide living their best lives on the ‘gram, going down TikTok rabbit holes, and catching up with pals and total strangers (like, who are they even?) on Facebook. With the obvious being stated, if you’re not investing in social media management (SMM), …
5 Marketing Fails of 2021
A successful piece of marketing content can elicit a number of emotions. These range from desire, to trust, to engagement, to loyalty, to urgency of the “I need that thing NOW” kind. Executing successful marketing takes skill, practice, and a genuine understanding of your audience. It also takes a fair degree of good judgment, which, …
22 Businesses You Can Start From Home in 2022
work from home careers and side business ideas The past two years saw a massive exodus of the working population from their office spaces and into their homes, pajamas, and Zoom meetings. Now that world is getting (mostly) back to normal; many people are being asked to leave their ideal home-work spaces and head back …
Tools & Trends for the Creator Economy in 2022
to help you get in on the action! Welcome back! If you haven’t read the first part of this blog, What is the Creator Economy? we suggest you take a look at that before carrying so you are familiar with some of the concepts we’ll be covering in this blog. If you’ve already gone through …
What is the creator economy?
and how do you make it work for your brand? As somebody who uses social media, whether in a personal capacity, for your own brand, or as a digital marketer managing accounts for other people, you’re bound to have heard the term “creator economy.” This sounds exciting but perhaps a little intimidating to the uninitiated. …
New Years Preparations for 2022
We don’t think we speak for ourselves when we say 2021 has been one HECK of a year. From recovering from a global pandemic to understanding the new way digital spaces became primary marketplaces, to establishing the identities of new brands in a changed world, we imagine everyone is feeling like they had an intense …
The Ultimate Vintage Christmas Photo
We know digital marketing is all about what’s new, what’s hip, and what’s cool. However, we also know there’s nothing quite like holiday season nostalgia. Remember those warm, fuzzy feelings you had around the festive season as a kid? Or the late nights in matching pyjamas waiting for Santa? Why not allow your brand’s content …
Chronological Instagram feeds: what’s up?
Hot off the heels of platform chief Adam Mosseri’s US Senate appearance for improving Instagram’s user safety comes the announcement that the platform is reintroducing the option for chronological feed display. Originally replaced in 2016 by algorithmic feeds, chronological feed functionality will be available as a display option as of early 2022. As a reason …
Marketing with Memes
10 Do’s & Don’ts You’ll be hard-pressed to find someone who hasn’t enjoyed at least one meme. Your best friend sends them to you at 3 AM, and they fill your social feeds. Your mom tries to show you one on her phone every time you visit. They’ve almost become a universal constant wherever people …