Briana Michel: A Case Study
briana michel: a case study on facebook lead ads how strategic social media lead ads could work for your business When Briana approached the Dawning Digital team, it was with a pretty novel request, and we couldn’t wait to give it a go. Amongst other things, Briana helps companies source willing participants for clinical trials, …
Tools & Trends for the Creator Economy in 2022

to help you get in on the action! Welcome back! If you haven’t read the first part of this blog, What is the Creator Economy? we suggest you take a look at that before carrying so you are familiar with some of the concepts we’ll be covering in this blog. If you’ve already gone through …
What is the creator economy?

and how do you make it work for your brand? As somebody who uses social media, whether in a personal capacity, for your own brand, or as a digital marketer managing accounts for other people, you’re bound to have heard the term “creator economy.” This sounds exciting but perhaps a little intimidating to the uninitiated. …
New Years Preparations for 2022

We don’t think we speak for ourselves when we say 2021 has been one HECK of a year. From recovering from a global pandemic to understanding the new way digital spaces became primary marketplaces, to establishing the identities of new brands in a changed world, we imagine everyone is feeling like they had an intense …
Chronological Instagram feeds: what’s up?

Hot off the heels of platform chief Adam Mosseri’s US Senate appearance for improving Instagram’s user safety comes the announcement that the platform is reintroducing the option for chronological feed display. Originally replaced in 2016 by algorithmic feeds, chronological feed functionality will be available as a display option as of early 2022. As a reason …
How To Prepare Your Business for Voice Search
The word on the street is that voice search is on the rise – and both local and virtual businesses need to optimize their content if they hope to remain relevant and maintain their discoverability within search engines. If you keep up with tech, you’ve probably heard that voice search is the death of SEO, …
SE-Who? Finally, an SEO Tutorial!
When looking up digital marketing strategies, you have most probably come across a term called “SEO’. It’s the kind of term you nod along to, telling yourself that it’s something you have to Google later but never do. You’d be lying if you say you’ve never been there before. People, and admittedly, us, …