5 Social Media Marketing Trends to Look Out for in 2023
Time and time again, working in social media has shown us that the only constant in this industry is CHANGE. Every year, social platforms continue to evolve and develop, and social media marketing trends shift and take on a life of their own. With so many businesses clamoring for attention on social media, it’s important …
Party Like A Social Media Star: Elevate Your Brand With Dawning Digital
We all know social media is where it’s at, with billions of users worldwide living their best lives on the ‘gram, going down TikTok rabbit holes, and catching up with pals and total strangers (like, who are they even?) on Facebook. With the obvious being stated, if you’re not investing in social media management (SMM), …
5 Marketing Fails of 2021
A successful piece of marketing content can elicit a number of emotions. These range from desire, to trust, to engagement, to loyalty, to urgency of the “I need that thing NOW” kind. Executing successful marketing takes skill, practice, and a genuine understanding of your audience. It also takes a fair degree of good judgment, which, …
Why This Meme Went Viral
“Viral content isn’t something that you can brainstorm and plan and have months’ worth of meetings over to bring to life. It’s responsive, triggered, and released at a specific time, whether it’s concurrent with real-world events or at the tipping point of a trend going mainstream. ” – Forbes Magazine There’s no recipe for going …
Pinterest ads: an ultimate guide
Pinterest is one of the most powerful marketing tools of 2022. What makes it so special? It’s a combination of a social media platform and a search engine that understands its audience well, provides you with very detailed insights, and predicts trends before they even happen. This is why you should consider investing money in …
The Best time to post on Instagram in 2022
Discover the average best time to post on Instagram, for each day of the week — and for several different locations!
How to Come Up With a Brand Name
A guide to naming your business the smart way. When you read the word “Cher,” what image comes to mind? What about “Kanye?” Or “Adele?” We’re willing to bet most of you are on the same train of thought as we are. Maybe even in the same carriage. So, what’s in a name? Well, it …
Social Media Content Pillars
The secret to creating consistent social media content A lot of people are easily scared off by fancy marketing terms… Somewhere between the sales funnels, brand identities, engagement, and so on, it can start to sound intimidating. The truth is, all of these marketing tools are things that you can and will master if you …
10 Costs of Starting a Business
the main expenses of being a start-up entrepreneur If you’re reading this blog, you’ve either taken the plunge to start your own business, or you’re considering becoming an entrepreneur. Firstly, congratulations! We know it’s a scary step even to consider, and the fact that you’re here means you’re already braver than most people. Secondly, we’d …
Briana Michel: A Case Study
briana michel: a case study on facebook lead ads how strategic social media lead ads could work for your business When Briana approached the Dawning Digital team, it was with a pretty novel request, and we couldn’t wait to give it a go. Amongst other things, Briana helps companies source willing participants for clinical trials, …