Brand identity design, brand story, brand book, website design, and social media strategy and templates
ABOUT THE BRAND:
Mindful Kids is an app that gives parents the toolkit needed to help their children practice mindfulness and grow in areas of emotional intelligence. Mindful Kids helps little hearts navigate big feelings.
After a discovery call with Ginny, Mindful Kids’ founder, we got a better understanding of Ginny’s story and her vision for her brand. During the first call, we led her to find an icon that represented her brand: a dandelion! We asked Ginny to visualize her brand… and what came up was a dandelion – spreading mindfulness!
We designed 4 brand identity concepts that represented her brand essence and style. Ginny immediately found her favorite concept, which was an earlier version of what you see here! We continued to develop this concept, the style and colors until we ended up with a concept that Ginny LOVED.
Every brand needs different variations. We designed a few variations for Mindful Kids, including the social media profile photo and app icon variations.
Next, we designed a brand book that tells Mindful Kids’ story and the values, mission and vision behind the brand.
We designed custom illustrated brand icons for Mindful Kids. These are used on the brand’s social media posts, inside the app, and as Instagram highlights.
Below you will find a few of the custom social media templates we designed to help Mindful Kids translate their brand identity onto social media. These are all easily editable in Canva.
The final step for Mindful Kids was a website landing page to showcase the app’s benefits and capture leads.
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