After a discovery call with Ginny, Mindful Kids’ founder, we got a better understanding of Ginny’s story and her vision for her brand. During the first call, we led her to find an icon that represented her brand: a dandelion! We asked Ginny to visualize her brand… and what came up was a dandelion – spreading mindfulness!
We designed 4 brand identity concepts that represented her brand essence and style. Ginny immediately found her favorite concept, which was an earlier version of what you see here! We continued to develop this concept, the style and colors until we ended up with a concept that Ginny LOVED.