It’s giving… All-Star lineup

Meet your new hype squad, a creative crew of marketing experts who specialize in dreaming big and getting shit done. Our powerful girl gang is spread out all over the world, but we’re united by a shared passion for a few key things:

Anything with fur and four legs

Oat milk and coffee

Bad babes playlists on Spotify

Shining light on your brand

sol spier dawning digital

Sol Spier

Founder and CEO

The original #GirlBoss, our founder and CEO is a former digital nomad (and current frequent traveller) with an unrelenting passion for meaningful marketing! You're most likely to spot her walking her fur baby, Honey, on the streets of Amsterdam.

Jozi Pagel

Business Manager

She's a titan of getting shit done with major camp-counsellor-with-a-clipboard energy (and we mean that as a compliment - we promise!) You used to be able to find her on the South African streets, but these days you'll spot her at her new home: the Netherlands.

Inga Dziergas

Account Manager

Inga is a lady on the streets and a freak in the excel sheets. Our resident paid media nerd is always up for a challenge and will never stop striving for a higher ROAS. Also known as 'Drinka', this Polish firecracker is an adrenaline junkie who tackles nighttime bungee jumping with as much ease as she does our ad reports!

Maya Molony

Content Creation Specialist

Our colorful content specialist can be summed up with three obsessions: yellow, RuPaul's Drag Race, and her Labrador, Odin. You're most likely to spot her at a Joburg drag brunch, or snuggled up at home in introvert mode.

Kim Tocknell

Design + Photography Specialist

If you want questionable accents with your visual talent, Kim is your Sheila, mate! Don't let her sunny disposition fool you - this unstoppable Durban babe can tear up a hockey field & beat you in any competition you challenge her to.

Sarah Pepworth

Account Manager

Break out the Gen Z dictionary, because this passionate babe speaks almost exclusively in TikTok phrases! When she isn't strategizing socials, she is SLIVING as the Gen Z she is. You're most likely to find her sipping wine somewhere fabulous in the Cape, or cooking up something delicious in her kitchen.

Our Values:


Dawning Digital prioritizes mental health alongside physical health, fostering a supportive and compassionate environment for both our team and clients. With a diverse international team, we bring empathy for multiple perspectives to everything we do, ensuring that everyone feels seen, heard, and understood.


Go with the GROW! At Dawning Digital we continuously strive to enhance our work through learning new tricks of the trade. We value personal and professional growth, for ourselves and the brands we serve, and tackle each obstacle with a curious and flexible outlook. We are dedicated to maximizing the potential of every project, exploring every avenue and pushing ourselves to exceed even our own high standards.


At Dawning Digital, honesty is a core value that underpins all of our actions. We prioritize open communication and transparency not only within our team but also with our clients to establish robust relationships. We embrace our fallibility and see our mistakes as chances for personal and professional development.


Since it’s inception, Dawning Digital has valued freedom in all its forms – creative, personal, and professional. Our flexible approach includes offering schedule and location flexibility and encouraging our team to explore their interests outside of their roles. In the fast-paced and ever-changing digital landscape, we believe agility, fluidity, and freedom are crucial for our team to deliver exceptional work to our clients.

Meet your new brand besties

The mushy stuff

Purpose-driven marketing is the love of our lives

Our mission (aka #GOALS)

To scale purpose-driven brands by personifying the brands, building a loyal community around them, and creating culturally relevant content.

Our vision (the impact we want to make)

To lead a movement towards honest, fun and effective marketing communications, where the brands creating a net positive in the world win.